> ## Documentation Index > Fetch the complete documentation index at: https://vexioncards.mintlify.site/llms.txt > Use this file to discover all available pages before exploring further. # Gift Card Analytics > The Analytics tab for gift cards: balances, redemption, expiration, and ROI. Gift cards have the richest analytics, because they hold real money. These panels appear on the **Analytics** tab of a [Gift Card](https://vexioncards.mintlify.site/knowledge-base/gift-card.md), alongside the [shared elements](https://vexioncards.mintlify.site/knowledge-base/card-analytics.md). If you have more than one location, these panels also respect the location selector in the sidebar (see [Filtering by Location & Time](https://vexioncards.mintlify.site/knowledge-base/filtering-by-location.md)). ![The Analytics tab of a gift card: summary tiles for Registered Customers, Active Customers, Total Revenue, and Total Transactions, then a Gift Card Overview panel (Money In, Balance Breakdown, and Key Rates) next to a Gift Card Journey funnel from Purchased to Installed to First Use to Fully used.](https://mintcdn.com/vexioncards/jyoFo5IjMFdGfJql/images/analytics-gift.png?fit=max\&auto=format\&n=jyoFo5IjMFdGfJql\&q=85\&s=e0c7738feea71ab82ef0ec8eba0b18f9) Gift card analytics ## Gift Card Overview The key financial picture: **Money In** (Total Sold, Total Bonus, Bonus Rate), **Balance Breakdown** (Already Spent, Not Installed, Active Balance), and **Key Rates** (Redemption Rate, Activation Rate). The **Active Balance** is the balance on installed cards that customers can still spend, counted over all time. **Not Installed** is the balance on cards sold in the selected period that have not been added to a wallet yet. The two are counted separately. Under the panel, a note tells you how much you have "in outstanding liability - value that customers can still spend". The amount is the Active Balance. The Not Installed balance is not part of that amount. ## Gift Card Journey The full lifecycle from purchase to complete redemption: **Purchased**, **Installed**, **First Use**, **Fully Used**, with the activation and completion rates. When some cards were purchased but not yet installed, a **Business Insight** note says that this is "money you've collected with zero liability". Those cards still hold their balance, and the recipient can spend it once they add the card to a wallet. Whether and how you book that balance is a question for your accountant. ## Time Analytics Timing of gift-card usage: **Average Days to First Use** and **to Full Use**, **Average Card Lifespan**, **Redemptions Per Card**, **Average Days Between Uses**, and **Cards Used in Period**. ## Expiration Tracking Cards approaching expiry, grouped by **7, 30, 60, and 90 days** and **Already Expired**, with the value at risk in each bucket. ## Purchase Behavior How gift cards are bought: **Most Popular Amount**, **Repeat Purchasers**, **Gift vs Self Purchases**, a purchase trend, amount distribution, unique purchasers, and **SMS / Email delivery** counts. ## Program Health Score, Balance Trends & Business ROI * **Program Health Score** rates the program (Active, Dormant, At-Risk, and Churned cards). * **Balance Trends** shows value **Issued**, **Top-ups**, and **Redeemed** over time, the utilisation rate, and average balance. * **Business ROI** covers Breakage Revenue, Bonus Cost, Net Benefit, Average Spend Per Card, Redemption and Breakage rates, and your **Current Debt**. Current Debt is the total balance owed to customers on all cards, including cards not yet installed, over all time and not filtered by period. ## Sold vs redeemed A chart of the gift card money per month: **Sold** and **Redeemed** side by side, with your current **Outstanding balance** as a dashed line. **Sold** is the money you received for new gift cards and kept, the same rule as the **Sold** figure on the [card page](https://vexioncards.mintlify.site/knowledge-base/card-activity-customers.md#gift-cards). The chart covers all history and follows the location selector in the sidebar. With no sales yet, it says "No gift card sales yet". ## Reports and physical cards Gift-card analytics use **Request report** instead of instant export: choose **Excel**, **CSV**, or **PDF**, and it is emailed to you when ready. Request report is part of VEXiON PRO. A list of recent reports with download links appears at the bottom. The Excel summary and the PDF have a **Sales** block with six separate lines: **Sold** (new vouchers, money received and kept), **Top-ups**, **Bonus**, **Redeemed**, **Locked** (dispute or refund), and **Outstanding**. **Sold** is the same number as the **Sold** figure on the card page, so top-ups and bonuses are never inside it. The per-location table has a **Locked** column too. The report labels are in English. A separate **Physical Gift Cards** view covers pre-printed physical card batches. For **online sales**, you also receive an automatic **monthly statement email** on the 1st of the following month. When the month's Stripe payouts could be matched, it has the month's summary, the commission invoice PDF and a per-sale CSV your accountant can match to bank payouts. When they could not be matched, it is a shorter email with the commission invoice PDF and no CSV. See [Stripe Connect, Your monthly documents](https://vexioncards.mintlify.site/knowledge-base/stripe-connect.md#your-monthly-documents). This documentation is built and hosted on [Mintlify](https://mintlify.com), a developer documentation platform.