> ## Documentation Index
> Fetch the complete documentation index at: https://vexioncards.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# Reward & Cashback Analytics

> The Analytics tab for reward and cashback cards: points, cashback, and distribution.

These panels appear on the **Analytics** tab of a [Reward Card](https://vexioncards.mintlify.site/knowledge-base/reward-card.md) or [Cashback Card](https://vexioncards.mintlify.site/knowledge-base/cashback-card.md) (one level or more), alongside the [shared elements](https://vexioncards.mintlify.site/knowledge-base/card-analytics.md) (time period, location, export, health score, heatmap, top customers).

![The Analytics tab of a reward card: summary tiles for Registered Customers, Active Customers, Total Revenue, and Total Transactions, then the Points Economy panel with Earned, Redeemed, Net Change, Utilization Rate, and Average Balance above an Earned-versus-Redeemed points trend chart.](https://mintcdn.com/vexioncards/jyoFo5IjMFdGfJql/images/analytics-reward.png?fit=max\&auto=format\&n=jyoFo5IjMFdGfJql\&q=85\&s=04eb0dce1a360c6842e4c8f4de1fa521)

Reward card analytics

## Points Economy

The flow of points: points **Earned**, **Redeemed**, the **Net Change**, the **Utilization Rate**, and the **average balance**, with a points trend over time.

## Reward cards: Points Distribution and Reward Distribution

A reward (points) card shows two panels:

* **Points Distribution**: how customers are spread across points ranges, so you can see who is close to redeeming.
* **Reward Distribution**: for each reward level, how many customers **can redeem** and how many have **redeemed**.

## Cashback cards: Cashback Savings

Cashback cards (one level or more) show these panels instead:

* **Cashback Savings**: how much value customers are getting back: **Total Savings**, **Period Savings**, **Average per Redemption**, **Total Redemptions**, and **Average per Customer**, plotted over time.
* **Points Distribution**: how customers are spread across euro balance ranges (for example 0€, 0.01€ to 0.99€, 1€ to 4.99€, 5€ to 9.99€, 10€+).

## Time Analytics

Timing of earning and redeeming: **Days to First Redemption**, **Days Between Earns**, **Points per Week** and **per Customer**, **Total Points Earned**, **Active Earners**, and the average earned per week. Reward cards show points. Cashback cards also show euro amounts.

## Loyalty Health & Top Customers

The health score for points cards breaks customers into **Active Earners**, **Active Redeemers**, **Dormant**, **Churned**, and **High Value**. Top Customers can be ranked **By Points**, **By Spend**, or **By Visits**.


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