> ## Documentation Index
> Fetch the complete documentation index at: https://vexioncards.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# Review link

> Put a review link on your customers' cards, pointing at the store they actually visited.

The **review link** adds a "leave us a review" link to the back of the customer's [wallet pass](https://vexioncards.mintlify.site/knowledge-base/wallet-pass.md). It is one of the easiest ways to turn loyalty into a steadily growing review count, because you are asking the people who already chose to join your card.

Two things make it work well:

* **It only appears after the customer's first in-store visit, and only while the Feedback automatic message is switched on.** Someone who signs up online but has never been in does not get asked. If you turn Feedback off, the link does not appear.
* **It points at the right store.** If you run more than one location, each customer sees the review page for the store *they* joined at, not a single shared link for the whole business.

## The three settings

The review link is set on the **card**, in the **Information** step. You set it when you [create a card](https://vexioncards.mintlify.site/knowledge-base/creating-a-card.md) or by [editing](https://vexioncards.mintlify.site/knowledge-base/editing-a-card.md) an existing one.

Under **Review Link** you pick one of three:

> [accordion] Automatic (recommended)
>
> VEXiON uses **your Google Business Profile** and shows each customer the review page for **the store they signed up at**. You do not paste anything and you never have to maintain a link.
>
> This is the option to pick if you have a Google listing. It is the only one that adapts per customer, and it keeps working on its own when you open a new store.

> [accordion] Custom link
>
> You paste **one link** and **every customer sees that same link**, wherever they joined.
>
> It does not have to be Google. Plenty of businesses point this at their own review page, a feedback form, or another review site. Use this when you want full control over where people land, or when you do not have a Google listing.

> [accordion] Off
>
> No review link appears on the customer's card at all.

![The Review Link section on a card's Information tab, set to Automatic, listing two stores: one marked Linked and one showing No Google listing yet with a shortcut to Settings and Locations.](https://mintcdn.com/vexioncards/Dv1a3VBEpwhKqVNM/images/google-review-settings.png?fit=max\&auto=format\&n=Dv1a3VBEpwhKqVNM\&q=85\&s=3b42c1676ec5af01c66394e74bc26031)

The Review Link control, set to Automatic

## Setting up Automatic

When you choose **Automatic**, the card shows a **list of your locations**, each with its own status:

* **Linked**: this store has a Google listing connected, and its customers will get its review page.
* **No Google listing yet**: this store has nothing connected yet, so its customers fall back to whatever the card itself has.

**1. Open the card's Information tab**

From [Passes](https://vexioncards.mintlify.site/knowledge-base/passes-page.md), open the card, click **Edit Card**, and go to **Information**.

**2. Choose Automatic**

Under **Review Link**, pick **Automatic**. Your locations appear underneath with their status.

**3. Connect any store that says No Google listing yet**

Click **Set it up in Settings > Locations** next to that store, then follow the steps in the next section.

**4. Save**

Click **Save**.

> [!NOTE]
>
> If you have not added any locations yet, you will see **"Add a business location before pulling in a Google review link."** Add your store under [Locations](https://vexioncards.mintlify.site/knowledge-base/locations.md) first, then come back.

## Connecting a location to Google

A store gets its review page from its **Google listing**, which is stored on the location itself, not on the card. You connect it under [Settings, Locations](https://vexioncards.mintlify.site/knowledge-base/locations.md):

* **When you add a location**, the first step lets you **search for your business on Google** and pick it from the list. Choosing it fills in the name, the address, the map pin **and** the Google listing in one go. This is the easiest route, so use the search rather than "Add manually" whenever your business is findable.
* **On a location you already have**, open **Edit** and **re-pick your business from the address search**. Selecting a result from the dropdown attaches the Google listing.

> [!TIP]
>
> Do this once per store and every card set to **Automatic** picks it up. You never touch the review link itself.

> [!WARNING]
>
> Some stores genuinely have no Google listing, for example a brand new branch or a stand inside a shopping centre that is not listed separately. Those keep saying **"No Google listing yet"** until you create a Google Business Profile for them. That is a Google step, not a VEXiON one.

## What the customer sees

On Apple Wallet the link sits on the **back of the card** (the "..."), shown as **"Rating"** with stars. On Google Wallet it is a **button on the card**. Tapping it opens the review page, where they can rate you in a couple of taps.

It appears **after their first in-store visit**, not when they sign up, and only while the **Feedback** automatic message is on. So a customer who joins through a QR code at home does not see it until they have actually been in and been scanned.

> [!NOTE]
>
> The link is worked out **fresh every time the card updates**, so it is always current. If you connect a store's Google listing today, its customers pick up the new link on their next scan. Nothing needs to be re-issued and no one has to re-add their card.

### Which store a customer is matched to

With **Automatic**, VEXiON works down this list and uses the first one it can:

1. **The store where the customer signed up.** This is set once, when they join, and it never changes afterwards, so their link stays stable.
2. **The store where they last had a scan**, if they joined without a store attached (for example through an online sign-up).
3. **Your only store**, if you run a single location.
4. **The card's own link**, if none of the above resolves.

> [!NOTE]
>
> Customers who only ever bought online, for example through your webshop, get no review link until their first in-store visit.

## The review request message

The review link works together with the **Feedback** automatic message on the [Automatic notifications](https://vexioncards.mintlify.site/knowledge-base/notification-automations.md) tab, which nudges the customer a couple of hours after their first visit. It is **on by default**, and leaving it on is what makes the review link do real work: the customer gets a reminder while the visit is still fresh, and the link is waiting on their card when they open it.

## Already had a link set up?

Nothing broke and nothing was lost. If your card already had a Google review link, it simply shows as **Custom link** with your existing link in place, and behaves exactly as it did before. Switch it to **Automatic** whenever you want per-store links instead.

> [!TIP]
>
> If you have more than one store, **Automatic** is worth the switch. A single shared link sends every customer to one store's Google page, which spreads your reviews unevenly and confuses customers who have never been to that branch.


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