The main analytics panels are different for each card type (a stamp card shows completion funnels, a gift card shows balances and redemption). Pick your card type below for the exact panels.
What every card analytics shares
- Time period: 30 / 90 / 365 Days, or a custom range.
- Location: if you have more than one location, the sidebar location selector scopes every panel below to the chosen store(s), exactly like the dashboard. A blue chip next to the title shows the active scope. See Filtering by Location & Time.
- Export: use Export transactions or Export customers in the card’s ”…” menu (admin only). On the Analytics tab, the transactions export uses the Analytics period. Gift cards also have Request report, which emails you an Excel, CSV, or PDF when ready. It is part of VEXiON PRO.
- Headline figures: Registered Customers, Active Customers, Total Revenue, and Total Transactions. Active Customers, Total Revenue, and Total Transactions are compared with the previous period. Registered Customers is a total.
- Loyalty / Program Health: an overall Health Score out of 100, with a breakdown that reflects the card type.
- Activity Heatmap: when customers are active, by day and hour.
- Top Customers: your best customers, ranked (the ranking options depend on the card type).