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You create cards from Passes → Create Card. Every card is built through the same wizard, and each card type has its own full step-by-step guide in this section.
Cards are created and edited on desktop. The wizard needs a larger screen, so open it on a computer. As you build the card, the panel on the right shows a live preview of what your customer will see (toggle Apple / Google and Front / Details). Click a row in the preview to go to its setting, see Live preview.

How to start

Click Create Card on the Passes page. You land on Choose Your Card Type. Pick a type and click Continue.

The wizard at a glance

After you pick a card type, the wizard walks through these steps:
  1. Settings the rules of the card (this is different for each card type). This is also where you turn on the optional card options.
  2. Design how the card background and, for stamp cards, the stamps look.
  3. Card Appearance your logo, notification icon, and colours.
  4. Sign-up Form what customers fill in to get the card (gift and employee cards skip this). See The sign-up form.
  5. Card Information your company name, business links, the review link, the terms shown on the back of the card, and a link to your own loyalty programme rules that customers see when they sign up.
  6. Review & Create check everything, then either activate the card or save it as a draft. See Activate or save as a draft.

Activate or save as a draft

The last step of the wizard gives you two buttons:
  • Create & Activate: the card goes live immediately. You can share it and customers can join straight away.
  • Save as Draft: the card is saved but not live. Its sign-up link shows a “This card is not available” message until you activate it, which is handy while you are still finishing the design or waiting for a launch date.
You can activate a draft later at any time, from the ”…” menu on the Passes page or after editing it. For how the Active, Draft, and Paused states behave, see Card statuses.

Optional card options

On top of the core rules, most cards can turn on a few optional extras in the Settings step (the review link is in the Card Information step). Each has its own short guide:
  • Starting bonus: give new customers points or stamps the moment they join.
  • Refer a friend: reward customers for bringing in new ones.
  • Card issuance limit: cap how many of the card can be issued.
  • Review link: invite customers to review you after their first visit, pointing at the store they actually joined at.
You can change a card’s design at any time after creating it, and the update applies to existing cardholders and new ones, so passes already in customers’ wallets refresh automatically.

Step-by-step for each type

Open the guide for the card you want to create under Card Types. Each one walks the whole flow end to end:

Stamp Card

Reward Card

Cashback Card

Discount Card

Employee Card

Coupon

Gift Card

Membership Card